About me

Introduce yourself! Use this space to write 2 or 3 sentences about who you are, what you do, and where you are.

Luxury and fashion are very different. There is fashion, premium and luxury. Fashion is quick and trendy: Moet & Chandon and Veuve Clicquot. Premium brands include Maserati, Hugo Boss and Range Rover. Join top institutions such as HEC Paris, School of Management. Study in Europe especially Paris as Europe is the home of luxury brands. That way you spend time in ateliers, luxury brand CEOs teach in top business schools and you immerse in stores with the products learning brands. Embrace the arts, understand luxury and fashion brands, social media Periscope and Snap Chat, know luxury designers and their world such as Karl Lagerfeld, Galliano and the late Alexander McQueen and read widely. Join a luxury house like LVMH, work for an alcohol brand like Hennessey or a fashion brand for retail experience. Communications are a good background. Designers can create luxury brands such as Aprelle Duany’s, Kenya or Zashadu, Nigeria. Luxury is a business of taste. Spend time with high net worth individuals, know fashion and haute couture weeks and be aware of trends.